COUNTRYSIDE AROUND SIENA, Tuscany, Italy (N 43°19’ E 11°19’) Card 170x120mm with recycled envelope and biodegradable cello. Detailed caption on the reverse of the card. Card is blank for your own message.
COUNTRYSIDE AROUND SIENA, Tuscany, Italy (N 43°19’ E 11°19’)
Washed by the Tyrrhenian Sea, Tuscany in central Italy is one of the loveliest regions of the entire peninsula. Tuscany owes some of its fame to its hills, covered with vineyards, olive trees, corn and barley fields and punctuated with medieval villages. The local clay
was used to erect the cities of the region which has the characteristic red ochre pigment known as ‘Burnt Siena’. Tuscans have long been aware of the charms of the gentle harmony of their landscapes and of the threats posed by land speculation, industrialization and mass tourism, with 37 million visitors in 2000. They were pioneers in Europe in choosing to preserve and profit from this natural and cultural patrimony by developing ‘ecotourism’ at an early date. Local enterprises, especially artisans (leather, marble, textiles and furniture), now adhere to the standard known as ‘SA 8000,’ which testifies to good ecological and social practices.
They exemplify a different approach to economic development.
© Yann Arthus-Bertrand/Altitude - www.yannarthusbertrand.org - www.goodplanet.org
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